Music festivals

VRT (Belgium), NTR (Netherlands) and NRK (Norway) dive into the 2026 festival summer and show us what their tips and tricks are to engage an audience with music events.

From the festival grounds to VRT Max (VRT – Bram Willems) 

Last summer, VRT launched a unique collaboration with the three largest festivals. Thanks to a unique co-production, viewers and listeners could curate their own festival experience via various live streams and ‘scroll’ from stage to stage. Everyone had a front-row seat, thanks to this digital viewing experience.

Festival buddies (NTR - Derk Molijn & Sander Nieuwenhuijsen) 

NTR brings the festival to audiences at home through an interactive livestream. Viewers can choose which “festival buddy” to follow and use chat and interaction to influence where they go and what they experience — from live performances and art installations to backstage encounters. 

Festival reviews (NRK P3 Musikk - Eskil Olaf Vestre) 

NRK P3 Musikk will share how they turn festivals into powerful opportunities to connect with audiences across their website, radio and social platforms. The presentation will explore their festival partnerships, live radio presence and platform-specific content, including how festival coverage can drive stronger engagement than regular music content.