Cannes Next 2025
Join us to take the next steps towards innovation in Cannes!
Cannes Next stands as an executive conference and innovation-focused platform, committed to delving into the future of the entertainment industry. It serves as a pivotal hub for nurturing partnerships and facilitating business growth, bridging top-tier creativity with advanced business strategies and technological advancements.
On May 17th from 12.00 AM until 1.00 PM, Future Media Hubs will be hosting a session on Roblox and AI. Check out the sessions and speakers below!
The Future Media Hubs session
Introducing Future Media Hubs by Sarah Geeroms (Head of Future Media Hubs at VRT.)
Translating your fiction IP to the game platform Roblox by Gregg Young (Project lead at VRT Innovation) - An inside on how VRT translated the fictional series 'Like Me' to the gameplatform Roblox. It includes translating the scripts into quests, using mocap from the actors to their avatars and much more...
What The Hell Just Happend? AI Ate Hollywood by Matthew Blakemore (CEO at AI Caramba) - In this provocative keynote at Cannes during Eurovision week, Matthew will decode the entertainment industry’s AI revolution that has left us all asking “What the hell just happened?!” Using his trademark AI Traffic Light system 🚦, we’ll navigate the morning after this technological disruption that’s eating Hollywood whole. From AI-generated videos transforming production economics to tools that can create entire films with minimal human input, we’re witnessing a fundamental shift in media creation. As Gartner predicts a major blockbuster with 90% AI-generated content before 2030, and industry leaders acknowledge AI’s integration is “inevitable”, we’ll explore the green light opportunities, yellow light challenges, and red light boundaries of this revolution. Join me as we examine how AI is democratizing media creation while potentially replacing jobs, reducing production costs by up to 90%, and redefining what “quality” means to audiences. This session delivers actionable insights for navigating entertainment’s AI-driven future while preserving the human creativity that makes storytelling magical.
Rundown of our session:
12:00 - Welcome and introduction - Sarah Geeroms (Future Media Hubs)
12:20 - Translating your fiction IP to the game platform Roblox - Gregg Young (VRT)
12:40 – What The Hell Just Happend? AI Ate Hollywood - Matthew Blackmore (AI Caramba)
13:00 – End of session