IBC 2025

Friday September 12th from 13:30 to 15:00 - 10.D21
Together with some of our members, we will bring various insightful presentations. Come visit us at the EBU booth (Hall 10 booth D21) to hear about the FMH updates, some interesting use cases and to meet up with the FMH members!

Program:

1.30pm: Introducing the Future Media Initiative - Sarah Geeroms, Future Media Hubs

The Future Media Initiative pushes European media forward to be a global leader in media innovation by combining public funding with strategic private investment in a Public-Private Partnership proposal.

1.50pm: Transforming Mental Health Through Immersive Therapy - Sally Griffith, Cardiff University

Sally will show us how they are improving mental well-being through immersive therapeutic interventions. Augmenting Therapy is dedicated to support young people through therapeutic group and 1-1 support, providing a supportive space where young people can explore their emotions, develop coping strategies, and enhance their mental well-being.  They use immersive technologies and creative approaches to help young people share their stories, build social connections and thrive.

2.00pm: Brazil's next generation of television - Carlos Octavio, Globo

Curious about how technology, content and interactivity are converging to redefine the customer and advertising experience? Carlos will tell you all about it during his presentation on Next Gen TV 3.0!

2.10pm: Pushing the Boundaries of Virtual Production - Paul Burke, Turbulence Studio

Paul presents cutting-edge techniques, combining 3D Capture and Gaussian Splatting, offering fresh insights, results and potential use cases for the future of digital production.

2.20pm: From Quiz Show to Roblox Game - Maisie van der Hammen, KRO-NCRV

Maisie explores how AI, prototypes, and new interfaces connect young audiences with innovative tech. Learn more about how they turned  a single TV quiz show in an engaging, educational game and even into a growing NPO Zapp hub on Roblox.

2.30pm: Startup cases

• Overtone reads digital content with the nuance of a journalist and the precision of a data analyst. It captures not just what content says, but how it feels, who it serves, and why it matters— turning raw information into rich, real-time contextual signals. These signals flow seamlessly into existing ad tech infrastructure, enhancing curation, targeting, brand safety, and supply path optimization without relying on invasive personal data collection.
• Sentigeek products are designed based on users’ point of view and the goals they want to achieve. SentiGeek insights offer data-driven answers to business-related questions to inform product team, marketing, customer service & business strategy, among others. Our analytics are offered on the cloud and there is an on premise option too.
• Scribewave is a transcription software (SaaS) that automates multimodal conversion (= repackaging content). They differentiate themselves through accuracy (live or asynchronous transcriptions, dialects), provide user control (from 0 to 0.5 to 1), and ensure smart integrations into existing technology architectures.
• Hypecast will present the collaboration with a local Berlin based radio station to develop an ai-powered news podcast, detailing the technical workflow and the strategic importance of local media in the digital audio landscape.
• PimpMyCompany facilitates real-time 1-on-1 interaction during live broadcasting by collecting user-generated content from viewers through various channels (WhatsApp, Facebook, VRT MAX, etc.), managing it via their platform, and displaying it live in the broadcast.

See you all there!