Future Media Hubs x Eshap at SXSW 2024 - Next Now: The Future of Media
On the 11th of March 2024, we were at SXSW for a day of programming dedicated to building a new media ecosystem and having a transatlantic dialogue about media. Together with VRT, RTBF, Yle, EO, NPO, Media Lab Bayern, France TV, Eshap, Amagi, and Videoamp, this year's edition was spectacular.
Have a look at the aftermovie to get into the right atmosphere before watching the sessions.
Want to know more about our session? Here is a recap of our sessions together with the full recordings filled with interesting learnings and insights:
The User-Centric Era, by Master of Ceremony Evan Shapiro
Speakers: Evan Sapiro, Sarah Geeroms, Daniel Scholz
Media Cartographer Evan Shapiro explains the new era of Media, using detailed research and his signature Media mapping, Shapiro will lay out his Seven Rules for Thriving in the User-Centric Era and present case studies from around the world and across the current landscape of companies bringing true transformation into the entertainment ecosystem. Audiences are now in control of their Media, changing their suite of subscriptions and inputs in their system settings, with swipes of their thumbs, based on an ever-changing hierarchy of feeds. In this riveting session, Shapiro will take you inside the mind of the modern Media consumer
Want to get the insights from the full session? Read the article "Escape the Content Chaos: Navigating the User-Centric Era" here. Or watch the full session down here.
New Media Experiences - The Future of Storytelling & Monetization, presented by Amagi and moderated by Sten-Kristian Saluveer
Speakers: Sten-Kristian Saluveer, Srinivasan KA, Linette Zaulich, David Freeman
Is Peak TV over? Is content commoditized? In a world awash in great content, how do artists and publishers create great content without getting entirely lost in the paradox of choice? Is there a new normal economic model for making TV and Film, or is the system forever broken? Moderated by the CEO at Storytek Innovation & Venture Studios / Head of Cannes Next, this panel features the founder Amagi, the Head of D2C Channels at German Public Media ZDF, and CAA’s Co-Head of Digital Media. Together they will lead a deep discussion on how to build the media ecosystem creators need and consumers want - to make our content sustainable across the myriad platforms in today’s Media Universe.
Want to know more? Read the article "Navigating the Future of Storytelling & Monetization in the User-Centric Era" here. Or watch the full session down here.
Trust & Relationship with Today's Audience - How to Maintain and Foster the Dialogue in a New Digital Era, moderated by Erika Allen
Speakers: Erika Allen, Paul Cheung, Mickey Galin, Veera Siivonen
In the User-Centric Media Universe, the strength of your community is more valuable than the scale of your reach. In a digital world rife with misinformation and broken trust, how do platforms, publishers, creators, and brands earn, maintain, and protect the trust of an engaged community? How does privacy fit into the next era of content? Moderated by the Head of Audience Strategy at The Washington Post, this panel features the Executive Director for The Center for News, Tech & Innovation, the Head of Products at global research firm GWI, and the CCO of AI SaaS platform Saidot. They will offer their plan to bridge the gap between audience and community and show how to create a true bond between the Media and those we are meant to serve.
Check out our article, "Navigating Trust and Relationships in the User-Centric Era", for more information or watch the full session down here.
Data & AI - Using Data to Make Media Better, presented by VideoAmp and moderated by Evan Shapiro
Speakers: Evan Shapiro, Miranda Marcus, Travis Scoles, Josh Hudgins
More data is collected about us than ever. We blithely give up personal information in the terms and conditions, in exchange for convenience and the perception of personalization. But how is that data being used? More importantly, how can the Media use all this data for good, rather than just for commerce? The Chief of Product will join the media’s unofficial Cartographer at VideoAmp, the Executive Product Manager of BBC’s News Lab. Paramount’s SVP of Advanced Advertising, leading a discussion about how the Media can use the vast data we are collecting, SAFELY AND PRIVATELY, to improve all experiences for all consumers across this new User Centric Era.
Keep an eye out for the upcoming articles!
This is SXSW Partner Programming operated under license from SXSW, LLC.
