Sports & Engagement

Exploring how sports broadcasters use different formats, platforms and interactive experiences to engage audiences around live sports, with cases from BBC on interactive Wimbledon experiences, VRT on YouTube watchalongs and Yle on their football predictor game.

Game, Set, Interact – SIGNALS Wimbledon - BBC

Learn how BBC R&D built a new interactive layer on broadcast TV called SIGNALS which was used for this years Wimbledon coverage. Using realtime ball tracking data from hawkeye and SMT, the team created a dynamic, interactive and participative experience for audiences. Laura Harrison, Principal Product Manager will tell us more about the project.

How VRT turned World Cup night matches into a live YouTube community - VRT

During the 2026 FIFA World Cup, Sporza, the sports brand of Belgium's public broadcaster VRT, experimented with YouTube watchalongs around late-night matches. By combining creators, live interaction and sports fandom, the project explored how night matches could become a recurring community experience and attract audiences beyond traditional sports coverage.

Yle showcasing their work on their football predictor game - Yle