Itxaso Martin Zapirain

Itxaso Martin is mainly focused on entertainment and news contents developed by EITB Lab (the innovation, new narratives and new formats laboratory at the Basque public service media, EITB). The goal of this department is to explore new ways of content transmission in order to attract the new audience, by using new creative sights. Itxaso has been a journalist, presenter and news manager in EITB´s radio station. She has worked in several TV programs as writer and assistant principal. She has a PhD in anthropology and has extensive career in the university as a university professor.