Patricija Gustavsone

Patrīcija Gustavsone is the Head of the Youth Department at Latvian Public Service Media. In her daily work, she develops and implements the strategic direction for youth-focused brands and platforms. Her key responsibilities include ensuring the creation of engaging and meaningful content for young audiences, aligned with the values and mission of public service media. She also leads the development of new formats and expands thematic diversity within the content portfolio, ensuring it remains relevant, innovative, and impactful.