Reaching audiences beyond traditional platforms

Exploring how news organisations can reach audiences through alternative platforms, with presentations from NOS on their ChatGPT plugin and BNNVARA on their experience with participative journalism on Reddit.

Participative journalism on Reddit | BNNVARA

On Reddit people can gather around shared interests and engage in meaningful dialogue. So we wanted to explore whether we could use the platform to build a shared community, with active collaboration between our journalists and audience. Enriching our stories by gathering tips, leads and lived experiences, and turning discussions into journalistic output.

The NOS MCP App: NOS news reliably in ChatGPT and Claude | NOS

News is increasingly being consumed through AI assistants. With the NOS MCP App, NOS is exploring how to make their articles reliably and controllably available in chatbots such as ChatGPT and Claude.