Rethinking audience engagement

We’ll explore how news organisations can build stronger relationships with audiences through new approaches to community, platforms and editorial content.

Who Do Audiences Trust? - DW

Trust in journalism is changing. Audiences increasingly encounter news through social platforms, creators and communities, often alongside misinformation and highly polarised content. I’ll look at what this means for news organisations and how audience, platform and community strategies can help build and maintain trust.

Newsletters - NRK

NRK is experimenting with a new approach to newsletters, turning a traditional personal newsletter format into content published directly on NRK.no. By combining a recognisable personal voice with audience interaction through the comment section, they are exploring new ways to build community around editorial content.

Automated audience video for live broadcasts - HappyClients

You want to interact with your viewer. Make him/her part of the show. In the center of the content. But you fear videos from viewers. Who's going to moderate that? Will it kill the tempo of the show? In this presentation HappyClient will demonstrate how to make live-shows a two-way street with video for VRT and Play.