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AI in media: Embracing the future of content

AI in media

A few years back AI was a big mystery to most of us, today AI is more present than ever before. Satu and Tove from YLE presented "The Potential of AI in the Media, From a Content Point of View."

When looking at the future of content, it is impossible to imagine it without AI. Satu and Tove brought some interesting insights during their session about AI and its future within content. So, it is expected that 75% of the companies are planning to incorporate AI technology between 2023 and 2027. Like so, 94% of business leaders believe that AI is crucial for success in the future. However, AI does bring several challenges such as job displacement (23%) and data privacy concerns. AI will only grow and what enables this growth includes data, cloud technology, access, adaptation, hardware (such as microchips), generative AI, and increased investments. AI offers us new opportunities and possibilities that we have to explore, rather than exploit. We have to seek out new options, possibilities, and information. Educating ourselves and others about the fundamentality of AI & and tech literacy is crucial. AI will be necessary in tech but will not replace any humans.

Are you ready to embrace AI's transformative impact on media content?

Article written by Lotte van Ael, with the input of Satu Keto and Tove Mylläri (Yle)