Mission
The latest addition to Future Media Hubs is the Game Hub. This hub, launched early 2021, aims to bring together an international network of media organisations in the field of gaming & Esports. This hub explores how broadcasters can tell interactive stories with gaming technologies and engage their audiences with immersive experiences. More specifically, this community shares insights on game engines, virtual studios, Esports competitions, user-engagement & gamification, … By organising monthly meetings this group keeps an overview of international gaming and Esports trends for media focused organisations. By shared experiences and efforts across Europe, this group is able to serve as an inspiration to others and create a place for solution-oriented conversations. Currently, the scope of this community does not extend beyond European borders, but capturing the world is of course one of the hubs' goals.
For example, VRT provides its expertise on experimental business cases and European-funded projects, RTBF shares insights on how they target their gaming content channel - Tarmac - to their desired audience, while BBC shows how gaming is represented in BBC's various in-house brands.
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