Active since March 2020, the goal of the Next Generation Hub is to put the user first and focus on content and innovation for audiences ranging from 12 to 34 years old. This Hub gives public and commercial media organisations a stage to exchange and collaborate on these new and innovative ideas with the aim to explore new ways to increase engagement in this age group. What kind of media do we make for our youth? In this Hub we discuss what they are actively looking for. The focus is on media strategy (how to position yourself), streaming concepts (introducing innovative ideas), diversity (how do we put diverse content in the market) and insights on audiences (how are people consuming content) discussed in a variety of topics like constructive journalism and adaptive podcasting that cater to the user's needs and perspective.